Department of Argumentation and Marketing Research

MANAGEMENT

Dr. Tihamér Margitay, professor, head of department margitay@gti.elte.hu

LECTURERS

Dr. Margit Berki-Süle associate professor berki@gti.elte.hu
Dr. Gábor Forrai professor forrai@gti.elte.hu
Dr. Mihály Héder associate professor heder@gti.elte.hu
Dr. Erika Hlédik assistant professor hledik@gti.elte.hu
Dr. Csilla Horváth associate professor horvath.csilla@gti.elte.hu
Dr. Benedek Láng professor lang.benedek@gti.elte.hu
Magyarová Mária assistant lecturer magyar.maria@gti.elte.hu
Dr. Tibor Mandják associate professor mandjak@gti.elte.hu
Dr. János Tanács associate professor tanacs@gti.elte.hu
Dr. Gábor Á.Zemplén professor zemplen@gti.elte.hu

Mission and research interests

Members of the Department have expertise in marketing research, dialogue and discourse analysis, argumentation and persuasion research. and applied epistemology. Our teaching focus is on understanding consumer behaviour and on innovative research methods in Marketing, as well as the development of communication skills, especially negotiation, argumentation, and persuasion.

Our current research projects:

  • Segmentation research (multi-dimensional research methods)
  • Consumer behaviour research (focus on preferences, in collaboration with Radboud University, NL)
  • Industrial Business Marketing (B2B, in collaboration with Ecole de Management de Normandie, F) 
  • Argumentation- and policy-analysis in the framework of EU COST Action CA 17132: "European network for Argumentation and Public PoLicY analysis" (APPLY)